I reached a really good chapter, chapter 5 if anyone does listen to it. It's about your neural associations, how you associate pain and pleasure in your own mind.
Not just physical pain and pleasure, because you'll obviously opt for one over the other whenever possible but mentally as well. Pain is a difficult word as we associate it with one meaning, however, dislike, disgust, anger are all negative emotions and therefore classify under the title of "pain". Pleasure is probably easier to associate with positive emotional responses, as things that give us pleasure make us happy, contented - all those good feelings.
Robbins states that there is a NAC to change. That unless emotionally invested in change, change can't occur for the longer term. You can physically force yourself to change things but if the habit is still entrenched because you haven't put in the mental work as well, then you'll reverse thoses "changes" quite rapidly.
Thinking through this chapter as I listened, I've never made a public declaration of change because I didn't want to be held accountable for it not working. I was focusing on the negative reaction of others, I spent my time telling myself to change but then discouraging myself when I didn't see change automatically. I focussed on where I was and not where I was going. I believed that I had let the situation get so bad it was too difficult to change it.
Then Robbins said, "It must change. I must change it. I can change it" - "You made the decisions that got you to wear you are, you did that so you can undo that as well, you can make the decisions to change"